Samer Halwani

Executive Profile

Seasoned architect, design and construction management professional providing strategic, executive, and financial leadership while supporting excellence in design, architectural project management and delivering complex façades. Leveraged knowledge of façade industry and architectural/ engineering experience to deliver exceptional design and architecture of building envelopes. Considered an expert for successfully completing some of the most impactful project by radically redefining buildings and building envelopes in terms of energy efficiency, sustainability and environmental performance. Highly recognized for masterfully creating innovative façade systems, leading to acquisition of new business.


Dubai, UAE/ +971 50 5590332 /

Expertise & Contributions

  • Spearheaded efforts as Managing Director at Aden Metal – Turkey; was responsible for leading all strategic and business aspects including engineering and procurement as well as some cleverly designed in-house developments of fabricating metal frames.
  • Continuously developing core capabilities over the years and staying ahead of industry developments to meet the needs and challenges of clients, and the rapidly changing built environment.
  • Known for delivering innovative, cost-effective, safe and sustainable façades including façade architectural aluminum works, curtain wall glazing, bespoke unitized systems, spider system, frameless glass, aluminum composite cladding, stainless and steel structures
  • Proven record of delivering architectural façades in the Middle East, Africa, Asia and the UK
  • Delivered outstanding P&L / financial / fiscal planning and control cost of operation while increasing quality per unit.


Executive Management/ Decision Making

Strategic Planning & Execution   

Project Management/Operational Excellence

Building Envelope & External Facades Brilliance

Best-In-Class Customer Service Models

Mega Budget Projects

Architectural & Construction Intelligence

Cost & resource Optimization

Engineering Deliverables

Vendor Management/ Negotiations

Client Value-Focused Business                                

Staff Development & Organizational Leadership                  


Managing Director

Aden Metal, Istanbul / Antalya / Astana / Moscow

Feb 2018 - Present


  • Improved business by developing strong business networks with industry leaders in Russia and Europe, building in-house capabilities and eliminating reliance on outsourced products and sourcing newer deals.
  • Restructured the Estimation, Engineering, Procurement and Operation departments for optimized performance, improved quality and enhanced productivity.
  • Succeded in completing 400,000+m2 of metal roofing for the New Istanbul Airport IGA, largest single roof airport in the world.
  • Built strong network and nurtured client relationship, resulting in acquisition of new projects in Istanbul, Tanzania, Belarus and Moscow.
  • Initiated high performing and cost-effective façade unitized system and gained the requisite approval from Schuco Turkey.
  • Minimized overall project costs by developing in house capability for steel fabrication to supply steel substructures and brackets for running Aluminum Façade works and creating new high-end system extrusions for balustrades, leading to reduced dependency on suppliers and cost containment from buying costly off-the-shelf products.

Key Responsibilities

  • Developing the vision and plans for leading in its translation day to day operations of the company; implemented the requisite infrastructure, resources and mechanism to ensure profitable operations and client satisfaction
  • Building and implementing short- and long-term strategic plans, identifying and evaluating the scope of prospective business development ventures by motivating sales teams to effectively close deals.
  • Providing strategic and fiscal direction for the organizational projects, including assuring the viability and suitability of new projects and the appropriate financial strategy and cash-flow.
  • Leading the as per formulated plans, delegating authority and heading a team of engineering and design professionals to create designs that are high on budgetary, aesthetic, and functional requirements.

Profils Systemes Gulf

Technical Director (Facades)

Jan 2016 – Jan 2018


  • Created advanced unitized system that maximize performance by streamlining the external pressure plates & cover cap without any structural bonding to deliver some of the finest façade products.
  • Established a new Engineering department in Dubai, set operational process, recruited and managed a team of 25 professionals comprising structural engineers, architects and designers.
  • Provided a strong base of engineering know-how, production and installation teams and guided them for proper execution of newly introduced façade system.
  • Contributed in securing additional projects mainly in Saudi Arabia (various packages of Madina Hajj) based on new technology and trust of the supervising consultants Dar Al Handasah.

Key Responsibilities

  • Spearhead the strategic blueprint for Dubai business, formulated operational and sales plans, ascertained scope and potential avenues for growth and development by creating new bespoke unitized solutions.
  • Set achievable targets for sales team and motivated them to meet agreed-to volumes, market share and profit objectives.
  • Identified and cultivated required skills appropriate for engineering and design professionals and enabled them to create accurate shop drawings, fabrication and execution drawings within defined deadlines, while keeping them informed of the latest practices and regulations etc.
  • Ensured that all strategic decisions are taken in a timely manner, enrolled concept of certified systems to assure performance, safety and quality in addition to imparting required training to Production, Installation and QA/QC teams.

Alumco L.L.C. (UAE, Dubai)

Executive Manager – Engineering

May 2003 – Jul 2015

Notable Accomplishments

  • Worked on a continuously and sustainably grown portfolio of 50+ towers with height of up to 400m in collaboration with renowned architects, consultants and contractors including Atkins, Bureau Happold, Wagner Biro, Mott Mcdonald, Hyder, Perkins & Will, etc.
  • One of the founder members of company, contributing heavily to the growth of built environment and success of company initiatives by developing the factories and offices, and supporting construction operations.
  • Planned the operational road-map for efficiently leading the Engineering Headquarters in Dubai and Philippines; employed 120 talented professionals comprising structural engineers, architects and designers.
  • Applied experience in architecture & engineering to ensure success of each project across the globe by devising sustainable and economical construction solutions (customized aluminum systems, bespoke façade, cladding and glazing solutions) in a highly competitive environment
  • Offered thought leadership in managing of people, strategy and influencing reputed façade consultants to agree on proposed construction solutions during the tender/post tender stages and succeeded in winning contracts taking it right from shop drawings to execution/ handover.
  • Repeatedly accomplished new business deals by empowering sales and marketing team to deliver peak performance through innovative approach/out-of-the-box solutions and competitive differentiation in addition to positive feedback from satisfied clients.
  • Received accolades for establishing a Research & Development Department, resulting in significant business benefits such as cost minimizations through readily available systems, off-the-shelf products and avoidance of royalty charges to system suppliers.
  • Proffered vital inputs to executive management in embracing sound business strategy, achieved through restructuring of various departments like estimation production, operations

Projects to Credit

  • Abu Dhabi Plaza, 5 towers + Podium, Astana, Kazakhstan
  • Admirals Quay, Southampton, UK
  • Dickens Yard, London, UK
  • Headquarters Business Park, Jeddah, KSA
  • King Abdulla Financial District, Parcels 2.05, 2.08, 4.03 and 5.01, Riyadh, KSA
  • Princess Noura University, Riyadh, KSA
  • Salalah International Airport, Oman
  • Sama Beirut Tower, Lebanon
  • Damac Versace Tower, Beirut Lebanon
  • Ministry of Education, Kuwait
  • Cairo Festival City, Egypt
  • NDIA Package 65, Doha, Qatar
  • Novotel 3 Towers Offices, Residential and Hotel, Dubai, UAE
  • Daman Complex DIFC, Dubai, UAE
  • Damac Ocean Heights, Dubai UAE
  • Damac Akoya Gold Community, Dubai, UAE
  • The Address Hotel Downtown, Dubai, UAE
  • Vision Tower, DIFC, Dubai, UAE
  • City Walk, Dubai, UAE
  • Citadel Tower, Dubai UAE
  • The Onyx Tower, Dubai, UAE
  • Sheraton Four Points, Sheikh Zayed Road, Dubai, UAE
  • Dusit Mix Use, Abu Dhabi, UAE
  • Hard Rock Five Star Hotel, Abu Dhabi, UAE
  • Najmat Tower, Abu Dhabi, UAE
  • Marina Bay, Abu Dhabi, UAE
  • Finance House Tower, Abu Dhabi
  • Emaar Burj Dubai Development – The Residences, Dubai, UAE
  • Jumeirah Beach Residence
  • Sky Garden Dubai, UAE
  • Burjside Boulevard Tower, Dubai, UAE
  • Al Seef Tamweel 3 Towers JLT, Dubai, UAE
  • Shatha Tower, Dubai, UAE,
  • Bays Water, Dubai UAE
  • Liwa Height, JLT, Dubai, UAE
  • Al Murooj Complex, Dubai, UAE
  • Citadel Tower, Business Bay, Dubai, UAE
  • Air Algeria Headquarters, Algeria

Aluminum & Light Industries - ALICO
(Dubai, UAE)

Senior Projects Manager

Jul 2001 – May 2003

Notable Accomplishments:

  • Handpicked to lead Dubai branch and acquire project contracts in the Dubai Market.
  • Managed operations right from hiring engineers and technicians for designing and completing various projects; establishing projects scope/budgets and timelines until coordination and completion.

Key Projects to Credit

    • Al Ghurair City
    • Spinney’s Burjuman Area
    • Ruler’s Court IT & Audit Building
    • W. Marriot
    • Skywalk Bridge Hotel
    • Adnoc Complex & Petrol Stations


ALUMCO SAL / Madarioun Co Ltd (Saudi Arabia, Qatar, Lebanon)

Project Engineer

July 1996 – Jun 2001

Notable Accomplishments:

  • Partnered with TECHNAL Far East to develop the first Unitized Bespoke System for the UN’s’ ESCWA Building in Beirut, Lebanon.
  • Executed several iconic projects such as PICORP Headquarter, Kingdom Medical in liaison with prestigious firms like Techncal France, CDC USA, MBM Germany, RC Belgium, Ove Arup & Partners DEGW and Bureau Veritas, etc.


  • Bachelor Degree in Architecture, Beirut Arab University, Lebanon, Beirut(June 1996)
  • Lebanese Baccalaureate, International College, Lebanon, Beirut (June 1991)

Professional Affiliations

  • Member of the Lebanese Order of Architects and Engineers

Personal Dossier

  • Nationality: Lebanese
  • Date of Birth: 02 Oct 1972
  • Language: Fluent in English, Arabic & French

Contact me